Second Is The First Loser
A blog post over on seodailytip.com that discusses the additional importance of credibility with regard to SERP positioning.
Credibility
What’s important in the article is the idea that search result pages are perceived more as a top-10 list than an arbitrary ordered result. Company’s that are listed first have more credibility—consciously or subconsciously—than company’s listed lower in the results.
Furthermore, more and more people are turning to the digital world to find their information.
If you add those two situations together, you have an opportunity for your company to appear to have more credibility than older, more-established company’s in the same space.
Image Source: http://www.flickr.com/photos/noahfans/ / CC BY-SA 2.0
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